PLG- & Customer Success-Led Growth

Crash the Cost of Revenue Via Land & Expand

Product-Led Growth (PLG) and Customer Success-Led Growth (CSLG) lower the viscosity of making and growing a sale, and are powerful tools in expediting Sales-Led Growth (SLG).


Product Led Growth

Invite trials and drive adoption by iteratively adding value

Target Your First Mover

Hone your messaging to the persona that you want to the trial to "land" with.

Minimize Time To First Value

Expedite the journey from getting started to their first "wow". Immediately start the journey to the next "wow".

Engage!

Trial Close by asking for a paid subscription, meeting, or other action.

Continue Driving Value

Draw an adoption roadmap to Full Value, including waypoints. This may involve other stakeholders.


Customer Success-Led Growth

Align desired outcomes with capabilities

Invest in Documentation

Clear, actionable instructions add value Pre- and post-sale, Marketing, and Support.

Data-Driven Iteration

Balance following the numbers with following your instincts, even as sample sizes increase.

Drive Adoption

As the user increases their adoption, learn what additional value that user may glean from your offering. Add gaps to your product roadmap, even if they remain in the backlog.

Align Vision of the Future

Talk "past the sale" by building a Maturity Model for adoption and aligning it with the user's goals.


© 2013 REPlexus.